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Product Marketing Manager

Role Summary: The Product Marketing Manager will provide the business with a clear understanding of customer requirements and market needs. The successful candidate will be able to discern customer segments, economics willingness to pay and cost to serve , competitive dynamics, targeting, development of offerings for each target segment, and execution of all go-to-market approaches including channel, positioning, pricing and promotion. Essential Responsibilities: This role willsupport the vision and growth of our Bently Nevada business with enabling products and services. This global position has primary "go-to-market" responsibility and influence for market strategy, packaging, positioning, messaging, and the commercial success of our solutions. This involvescollaborating with Product Managers,Technology, Finance, and Sales. Incumbent willwork closely with product line leaders, field application specialists, and the sales organization to maximize the growth, development and return oninvestment of these programs today and in the future. Possessing product marketing competency, the successful candidate must be a hands-on person who has the best combination of strategic thinking and drive to achieve tangible business results. Responsible forsupporting and managing all the marketing-related activities related to the principal offering. The candidates must be able to balance theoretical thought with practical. In the role of Product Marketing Manager, you will: Have a working knowledge and experience of project & time management techniques Be a driver who possesses the ability to take actions and implement effective solutions in a timely manner Be a conceptualizer of enterprise and market trends/issues who can then integrate that thinking into marketing and business approaches Be responsible for "go-to-market" activities and tasked with increasing awareness, building pipeline, and driving solution adoption Assist in development of strategies for each of the key market segments Develop product positioning and messaging that differentiates your products in the market Develop and deliver sales enablement training and supporting materials (presentations and demonstrations) to Sales Drive successful marketing campaigns with compelling content Develop and maintain key enabling tools for Sales Follow leaderships marketing plan and strategy Be a global spokesperson and evangelist (marketing and industry events; externally with customers and internally across organizations) Co-development of conference content and identification of customer papers for Global Conferences and customer-facing events Create and publish content for product collateral, whitepapers, and trade publications Work closely with Communications & Demand Gen, develop appropriate web, video and social media program opportunities and content to drive solution awareness Create a link between technology/product lines and customers Assist or contribute to the creation and building of brands; assist in the brand management Integrate inputs to develop distinctive marketing plans with outstanding financial outcomes Lead implementation of value pricing; lead change management around pricing and best marketing practices; drive significant financial results Qualifications/Requirements: Bachelor's degree in Marketing, Business, Engineering, Communications, or Economics from an accredited college or university Minimum 3 years experience of demonstrated success in Product Marketing Minimum 3years ofexperience inindustrial aftermarket, B2Bindustrialproducts, software, and/or services Eligibility Requirements: Travel 20% of the time, as required Work extended hours as dictated by project requirements Desired Characteristics: Minimum 1 year of hands on Change Management experience Demonstrated ability to understand and convey complex information in a clear and concise manner Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills Be competent in microeconomics, finance, VOC, research and analysis and basic marketing toolkit (market definition and sizing, segmentation, value management, targeting and positioning, pricing) Self-directed, highly motivated, detail-oriented, charismatic, personable Excellent presentation, communication and analytical skills Expected to be a high-energy, creative and resourceful self-starter who demonstrates leadership skills and instincts Self-starter with a commitment to excellence Strong oral and written communication skills Strong PowerPoint skills 3180016
Salary Range: NA
Minimum Qualification
Less than 5 years

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